About

Hellz Smellz is an indie perfume brand located in NYC

All our fragrances are hand made in small batches and as sustainably sourced as possible. When an ingredient is not available anymore, then that’s the end of that creation and another one is born. These beautiful fragrances are complex and multi-layered, working with the individual’s own chemistry.

Our perfumes are inspired by nature.

Sarah- Creator & Perfumer

Sarah, the founder is a natural perfumer who uses pure and sustainably sourced essences of the highest quality ingredients. Each perfume is created from inspiration, then carefully hand-blended, bottled and packaged. Sarah’s inspirations come from the souks of Damascus and Cairo; from the salty sea of Misirah Island off of Oman, to the dry, ancient caves in Petra and intoxicating ambience of the Himalayas and Rajasthan. Each one has a story.


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